At Frito-Lay, we are always thinking about how we can delight our consumers and keep them top-of-mind in every decision we make. When you look at all of our Frito-Lay snacks, they have one thing in common … great taste. That’s right, we feel pretty strongly about flavor. So much so that we have our very own Culinary Innovation Center that we call our Frito-Lay Flavor Kitchen. It's about ensuring our snacks continue to evolve to meet changing consumer needs and preferences while never compromising on quality or taste.